PRE-EVENT RADIO
Even if you are the best INDUSTRY PERSONNEL in the world, if people don’t know about your event, they won’t attend. Like any marketing plan, your event advertising needs to start with a strategy. With the ever-competitive event market, it is important to stand out and while this may come at a price, it makes the effort worthwhile. ----- The right event advertising program attracts the demographic and attendees you want to your event, adds marketing reach for your sponsors and elevates the event brand for the client. Below is an event advertising strategy that added value and inspired action.
CHERYL THE PEARL PROMO
Cheryl The Pearl Funk You Up Online Press Party was a media-exclusive gala event showcasing the latest, brightest and very best of entertainment and media for our special guest (Cheryl The Pearl) — The guest list included entertainment reporters, influential trade journalists, music executives, industry publishers, editors, social media ambassadors, and key analysts.
Press Tools:
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Video and graphics on the BRL event website
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E-Mail Blasts + Newsletter
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Social Media Hashtags
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Multi-media collateral with added value items
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Radio Commercials - 3 Radio Shows
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Flyer Campaign - 3 Flyers
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Multiple Radio Drops (Added Promo)
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Focus Group For Data
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Media Blast (Distribution Platforms)
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Additional Promo via DJs, Bloggers and Social Media (Fans and Affiliates)